ABSTRACT
This paper examines relationship marketing through the views of agri-food enterprises during COVID-19 using the commitment-trust theory as a framework. For this purpose, a primary research was conducted in 266 Greek agri-food enterprises at all stages of the agri-food sector and its activities to investigate relationship marketing in times of crisis. Through a confirmatory structural equation model (SEM), compatible with the commitment-trust theory, the results show that relationship termination costs explain the relationship commitment while communication explains trust. Moreover, there is an indirect effect of shared values on cooperation through trust. It is important to note that despite the COVID-19 crisis, there is no effect of uncertainty on trust. The above outcomes shed light on agri-food enterprises and relationship marketing in periods of crisis. With this knowledge, this paper provides recommendations to agri-food enterprises to focus on cooperation and shared values rather than being dominated by uncertainty. © 2023 Taylor & Francis Group, LLC.
ABSTRACT
Considerable research has explored the relationship between intangible assets and firm performance in manufacturing and tertiary industries, but such studies remain scarce for the agri-food industry. In fact, numerous stresses, including the COVID-19 pandemic, have disrupted many activities along agri-food production chains in developing countries, resulting in huge pressure on sustainable agri-food production. Based on a sample of 94 A-share listed agri-food firms in China from 2008 to 2017, this study examines the impact of intangible assets on agri-food enterprises' productivity using generalized method of moments estimation. The results reveal differences between private and state-owned enterprises, indicating that the promotional productivity effect of intangible assets held by private agri-food enterprises was insignificant in the current period, but will be manifested three periods later, in contrast to state-owned enterprises. Due to the soft budget constraints and incentive mechanism of state-owned agri-food enterprises, intangible assets will not promote productivity. In addition, by pursuing the financialization profit model, agri-food enterprises will sacrifice productivity improvement, which can further lead to selective abandonment in the use of intangible assets. Simultaneously, there is a crowding-out effect between intangible and fixed assets in promoting agri-food enterprises' total factor productivity. The findings highlight the importance of the quality and conversion rate of intangible assets, particularly for agri-food enterprises, which are closely related to food security and stability. © 2022 Economic Society of Australia, Queensland
ABSTRACT
Considerable research has explored the relationship between intangible assets and firm performance in manufacturing and tertiary industries, but such studies remain scarce for the agri-food industry. In fact, numerous stresses, including the COVID-19 pandemic, have disrupted many activities along agri-food production chains in developing countries, resulting in huge pressure on sustainable agri-food production. Based on a sample of 94 A-share listed agri-food firms in China from 2008 to 2017, this study examines the impact of intangible assets on agri-food enterprises' productivity using generalized method of moments estimation. The results reveal differences between private and state-owned enterprises, indicating that the promotional productivity effect of intangible assets held by private agri-food enterprises was insignificant in the current period, but will be manifested three periods later, in contrast to state-owned enterprises. Due to the soft budget constraints and incentive mechanism of state-owned agri-food enterprises, intangible assets will not promote productivity. In addition, by pursuing the financialization profit model, agri-food enterprises will sacrifice productivity improvement, which can further lead to selective abandonment in the use of intangible assets. Simultaneously, there is a crowding-out effect between intangible and fixed assets in promoting agri-food enterprises' total factor productivity. The findings highlight the importance of the quality and conversion rate of intangible assets, particularly for agri-food enterprises, which are closely related to food security and stability.